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  • Writer's pictureJohn Watson

Life on the List Run

Given that it was a little more than a couple of years ago, I can still clearly remember the excitement of having a publisher pick up my book. At that time, the goal was to simply sell a few copies and be given the opportunity to maybe publish another.

Once you start to see sales and positive reviews, the goals begin to shift as you look for something bigger and better. When I was presented with the opportunity to become part of a group of authors creating a box set designed to go on a USA Today Bestseller list run, I jumped at the chance. I really had no idea what it would take to make it happen.

A list run takes time, money, endless hours of promotion, and a level of patience that I do not possess. It is perhaps the most frustrating thing you will ever do as an author, as you have no idea if you will succeed until that list goes live. There are ZERO GUARANTEES of success, yet you can't help be caught up in the excitement of it all.

Win or lose, you develop friendships with authors that will last well beyond the end of the list run. You will also lose the time or willingness to write for large portions of time, simply because the desire to list becomes so all-consuming. You eat, drink, and sleep the list run, and you grow to hate every notification of mandatory tasks that come your way on an increasingly regular basis, yet it all feels worth it.

We are now just a couple of days away from out run being over and I have to say that it feels a little bittersweet. Yes, the need for life to return to normal is strong, but I am going to miss the sometimes frantic nature of this ride.

Make no mistake, when you see a book with USA Bestselling Author above the author name, that person has gone above and beyond to gain that title. You can help all the writers in this set achieve this lofty goal by purchasing a copy at

Normal service will return on March 23, and I'm not sure how I feel about that.


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